Kraft Mac & Cheese dinner is an easy option for people who want a meal without much fuss. For an even quicker option, Kraft introduced a microwaveable version of their product.
This project consists of three different ad concepts aimed towards their respective age demographic of adults/parents, kids/tweens, and young adults/millennials.
Each ad concept is inspired by emulated situations or familiar settings in relation to the intended demographic: a kitchen scene for parents, a simple video game scene for kids, and an alternate video game scene reminiscent of a mobile platform for young adults.
Ad concept geared towards parents.
Ad concept geared towards kids.
Ad concept geared towards young adults.