Red Star is a conceptual logo and corresponding identity for an authentic Mexican restaurant potentially opening right in the heart of Cleveland. The restaurant concept is meant to be a blend of "food truck" with hints of a "sit down" restaurant that would attract today's foodie. I chose to emulate the feel of a taco truck that would often be seen in a West Coast setting with enough refinement to make the identity function just as well in a restaurant setting.
Icon inspired by Mexican quilt work prominent in folk art of the region
Menu and Stationary
Food Truck concept: Citroen H Van. I chose this vehicle because of its industrial feel and corrugated metal look. The H van is often coveted for its versatility as a portable cafe space.
